In order to maximize that empathic response, try to appeal to all the senses as often as you can. Your meta description may be one of the best opportunities you have to convert that searcher to a client, reader or supporter. Use this information to select the primary keyword for your post.
They first ask about me and what I want — then tell me how they are going to help me and even recommend what I should read first. Write each meta description from scratch. For us, creating or changing our meta description is a simple process as WordPress our content management system has been set up to allow this via SEO plugins.
Also, when you add links to inbound pages, use anchor text that is closely related to the keyword of the page you are linking to. It teaches you how to write SEO friendly blog posts, so every page you publish helps appeal to both readers and search engines. To get clicks, go ahead and tug a little bit.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. What do you do to create great meta descriptions? Unlike the page title, which users can see while viewing the blog post, the SEO title is a secondary title for the page that is used as a backend description of the page.
This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings.
If your website is also based on a CMS i. Include your primary keyword close to the top of the page and in the first paragraph if possible. What can the user expect to get from your page by clicking on it? The analogous relationships you establish have to be earned.
Lonely Planet — it reaches out to you by asking a question first — then clearly defines everything they do to help you plan your travel. It appeals to me as the mom of a teenager in wanting to see her experiences, it is witty and sarcastic of course not everyone responds to sarcasm it works here because her blog is sarcasm based — and she shares her credentials too.
Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. But if you read it — it is a bit confusing right? Do not copy content from other pages on your website or pages on other websites.
Set your outbound links to open to a new page so your webpage remains open even if users move to another website. For this reason, we recommend that every meta-description is unique to the page and that it highlights the unique purpose or benefit that each page serves. After earning a pair of Associated Press awards and a Suburban Newspaper Association award, she left journalism for the world of content marketing, where she puts her skills to work every day for OWJ clients and writers.
So, why was this one not used by Google? Literally close your eyes, see the scene and then write it down. Just remember that Google will ignore meta tags it doesn't know.
This is particularly useful if you wish to limit indexing of non-HTML files like graphics or other kinds of documents. It may improve the chance Google will use your preferred meta description and Google also highlights relevant keywords improving the chance of being clicked on.
If you want to draw extra emphasis to anything, put it at the end of the sentence. If you still think the original title would be better, let us know in our Webmaster Help Forum.How to Write a Killer Meta Description.
How to Write a Meta Description. Factors to consider Guidance; Meta description length: Meta descriptions can be any length, but search engines will truncate (cut off) Very good information Thank you.
Reply. Unknown says: May 19, at am. Watch video · Make sure that every page on your site has a meta description.
The HTML improvements page in Search Console lists pages where Google has detected missing or problematic meta descriptions. Differentiate the descriptions for different pages. Master Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples!) There are so many blog posts about how to write meta descriptions, I have even written one myself.
It’s really interesting to see everyone’s take on ‘the perfect’ meta description. Good post by the way, Asana’s meta description is one of my favourite. The meta description is the most important feature for improving click-through rate from search results pages.
1. The content in a meta description does not influence the search algorithm. Good news folks, now you can finally add meta description to individual posts and pages on Blogger!
This new feature is only one of several new features added by Blogger aiming at improving its SEO (Search Engine Optimization). Meta description is a big. Discover how to write SEO friendly blog posts with this free blog writing checklist. Get blog SEO tips to help you optimize posts & rank higher in search.
If you write more than that, it may be a good idea to break up the text into multiple, linked pages. Write a meta description for your blog page that includes the primary keyword and.Download